Super concentrated and formulated to be gentle and non-irritating. This micro-enriched protein formula cleanses hair thoroughly, yet will not strip natural oils and is ideal for all hair and coat types. A rich, fragrant lather gently cleanses, provides body, shine and manageability for healthy looking hair every time. Fragranced with a perfume that acts as a natural fly repellent. For best results, use in conjunction with Mane 'N Tail conditioner.